Search Engine Optimization (SEO)
Once you have a great website it is SEO that helps your website to be found for the keywords and phrases that matter most to your business.
The 4 Areas of SEO
Technical SEO
We take technical SEO into account when building your website.
Technical SEO involves:
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can a search engine easily explore your site
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can your site be easily indexed
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optimizing your site for mobile
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how fast your pages load
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is your content properly structured for the best customer experience
On-Site SEO
When building your website we also take the following into consideration to give your site the best start.
For on-site SEO we focus on the following:
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meta tags and descriptions
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descriptive URLs
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keyword research
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content optimization
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page titles
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good user experience (make sure your site is easy to use)
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strong Calls to action
Content
Having valuable content added to your site on a regular basis can help keep you ahead of your competitors.
Some examples of content for
SEO are:
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reviews and testimonials
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new content on your site
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case studies
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blog posts
When it comes to content it is all about quality over quantity.
Off-Site SEO
Off-site SEO has a lot to do with link building in order to build up your site's authority within your industry.
Basically Google sees that if other sites are linking to your site than you are a leader in your industry and should be ranked higher because you are more relevant.
Similar to content for SEO, when it comes to link building it is also about quality over quantity.