Search Engine Optimization (SEO)
Once you have a great website it is SEO that helps your website to be found for the keywords and phrases that matter most to your business.
The 4 Areas of SEO
We take technical SEO into account when building your website.
Technical SEO involves:
can a search engine easily explore your site
can your site be easily indexed
optimizing your site for mobile
how fast your pages load
is your content properly structured for the best customer experience
When building your website we also take the following into consideration to give your site the best start.
For on-site SEO we focus on the following:
meta tags and descriptions
good user experience (make sure your site is easy to use)
strong Calls to action
Having valuable content added to your site on a regular basis can help keep you ahead of your competitors.
Some examples of content for
reviews and testimonials
new content on your site
When it comes to content it is all about quality over quantity.
Off-site SEO has a lot to do with link building in order to build up your site's authority within your industry.
Basically Google sees that if other sites are linking to your site than you are a leader in your industry and should be ranked higher because you are more relevant.
Similar to content for SEO, when it comes to link building it is also about quality over quantity.